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insights

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Our thoughts, opinions and research on the business of media. Subscribe to receive our original content along with posts by others that we are relevant and help you get more impact from your media investment.

insights

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Our decades of experience as a full-service media buying agency gives us the ability to provide our clients a complete infrastructure for their media buying needs.

While clients will receive maximum efficiency when they use our services from research to station payments, many clients choose to utilize our services on an ala carte basis. We will work with you to build a system that best suits your business model.

Kathy Ruppenthal

Lately, there has been a glut of information about Over-the-Top (OTT) and Connected TV (CTV). To help you understand these new media options, I’ll jump in and provide some of the key features and benefits.

Cindy Murphy

It has been stated that happier people give more because they are fueled by their positive emotions. The concept of prosocial behavior, or behavior intended to benefit another, dates back to ancient Greece, where Aristotle argued the goal of life was to achieve “eudaemonia”, or the modern definition of happiness.

Emilie Kassa

More and more companies are making in-house media buying part of their marketing business model. The initial cost savings are alluring, but cost is much more than staff, software and hardware. The spectrum of agency experience is vast and based on breadth of experience, knowledge and approach.

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